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"The duties of a teacher are neither few nor small, but they elevate the mind and give energy to the character."

- Dorothea Dix

Gold Standard

  • Initial Meeting(s) with Leadership and Staff

  • Organizational-wide survey of all stakeholders

  • Initial Presentation

  • Curriculum design and implementation

  • Curriculum design and implementation

  • Integration of Curriculum into the school/district and Training

  • 3-year program


Customizable Options

Martin Luther King Jr. 


​Customize your Character Development Program by adding these options:

  • Collaboration with Senior Leadership and Character Champions and/or Program Directors on Curriculum design and implementation​​

  • Multiple strategies to include Strengths Discovery Program and initial structure work on mission, core values, shared vision and strategic code of conduct

  • You choose the program length (1-3 years)

The App Offers Affordable Access for All

CITRS works to continuously innovate new ways to expand at a lower cost.  We use technology, data and digital solutions to help make our programs more affordable and scalable.


The CITRS-developed CHARACTER COUNTS! mobile and web-based application offers daily lessons to integrate character development into daily routines.  Every day, new content is available based on the CHARACTER COUNTS! Six Pillars of Character Framework (Trustworthiness, Respect, Responsibility, Fairness, Caring and Citizenship).  Content includes a daily lesson, inspiration, and a quote.  

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