ALLEN KING

 

Lisi Lerch After several years working on Wall Street, Lisi Lerch started her company in the Spring of 2001 during her full time job in the recruiting office at Cornell University, while her new husband was getting his MBA. Her brand initially offered classic Kentucky Derby hats that she was inspired to create due to the lack of affordable women’s hats she saw in the marketplace. A few years later she decided to test the waters and dabble in jewelry-making, which became an instant obsession.

As her business grew, so did her family. With her first baby on the way and her husband by her side, Lisi Lerch moved to Philadelphia where her business was a huge success. She expanded her offering to include fabulous wool winter hats in addition to the Kentucky Derby hats that her customers loved. Following this expansion, Lerch was invited to participate in hundreds of trunk shows from New York to Florida.

Due to her growing family, Lerch decided to shift gears and focus on creating jewelry, which she discovered was her true passion. Lerch put the hats on the back burner, knowing that one day she would bring them back again.  She was completely blown away by how well received her jewelry was (and how much easier it was to transport!). After having her third child, she decided to take her jewelry business to the next level. She started showing at AmericasMart in Atlanta where the management loved her product and soon included her in an exclusive Boutique section. From then on, her jewelry business soared.

A lover of antique jewelry, Lisi Lerch credits the creative direction of her jewelry to her grandmother’s exquisite collection of jewels. Growing up, she was enamored by her grandmother’s fascinating jewelry that always had an incredible story behind it.  In addition to jewelry, Lisi Lerch now offers apparel and handbags.