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Buffalo Community Backs Ongoing Comprehensive Character Development Initiative

March 16, 2022

BRYN MAWR, PA: CITRS is delighted to see the community support that is backing the ongoing efforts of the CITRS/CHARACTER COUNTS! Comprehensive Character Development Initiative. This initiative has been underway in 20 Buffalo Public School District schools since January of 2017.

While the schools are in the midst of the sixth academic year of the initiative, the community is stepping in to ensure the ongoing maintenance efforts this year by sponsoring the initiative at individual schools. CITRS is thrilled to announce that 11 of the 20 schools’ initiatives have already been supported this year by the following generous community supporters: Rich Products (3 schools), Hodgson Russ LLP (2 schools), Five Star Bank, Buffalo Niagara Medical Campus, Mr. & Mrs. Warren B. Gelman & Family, Mr. & Mrs. Charles Kreiner,

and our humble, supportive, and anonymous friends.

“Being a native Buffalonian, I am delighted to see the community support around the ongoing character focus of these schools. The impact of this initiative has not only been profound in the culture and climate of the schools, but also in student’s academic performance. In accordance with an external evaluator’s findings, within the first 2 years, there were significant improvements in reading proficiency (ELA) that were not seen in the control group,” stated Clay Hamlin, Chief Executive Officer of CITRS.

To learn more about the CITRS/CHARACTER COUNTS! Comprehensive Character Development Initiative and how to support this initiative at a school this year, contact Melissa Frawley, CITRS Mentor Coach of Western New York, at


About CITRS, Inc: CITRS is a non-profit, non-partisan, non-sectarian, character development and education consulting company. Our founders launched CITRS in 2010 as a 501 (c)(3) charitable organization that brought character initiatives to schools, sports programs, youth organizations, and afterschool programs. Today, CITRS' approach has evolved to further include a special focus on the adults who are serving young people. We provide consultation, support, and guidance to the teams and staff members of schools and organizations. For more information, please visit



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